Shawn Tan

TikTok ads: Insights for better performance

TikTok ads: Insights for better performance

Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.

Do you have what it takes to win the Apple Search Ads game?

Do you have what it takes to win the Apple Search Ads game?

With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?