Your brand doesn’t need a manifesto
More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.
More often than not, a brand manifesto is a distraction from the more serious issues we should be paying attention to, writes Publicis Media's Shann Biglione.
Forecasting trends for mainland China is a risky business given the pace of evolution among media and consumers, but ZenithOptimedia's Shann Biglione has a few of note.
Industry leaders do some crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.