Cannes 2016: Humour in public relations in Asia is painfully absent
Jury member Scott Kronick discusses his experience judging the PR Lions.
Jury member Scott Kronick discusses his experience judging the PR Lions.
ASIA-PACIFIC - Scott Kronick, 19-year China veteran and president and CEO of Ogilvy Public Relations Asia-Pacific, has published a compilation of columns called 'The Lighter Side of China' about the everyday entertaining life experiences that expats may face when living in the mainland.
Returning this week from the Ogilvy-Tsinghua 'Writing on the road' programme to Nepal, Scott Kronick, president of Ogilvy PR North Asia, discusses the beauty of the nation and its potential as a tourism hotspot.