Korean beauty brands ensnare Asia
SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.
SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.
Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.