Why was mobile-manic Asia so conspicuously absent at Cannes?
Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.
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FMCG brand rankings show Asian consumers prefer local brands
According to Kantar Worldpanel's Annual FMCG Brand Footprint study, local players dominated the Asian market in 2015.
CLP Power partners with Yahoo on Tumblr to encourage younger generations to save energy
HONG KONG – CLP Power Hong Kong Limited (CLP Power) and their latest ‘Better Me Project’ collaborates with Yahoo and Tumblr to encourage young citizens to make small changes into long-lasting, energy-saving habits.
Last chance to enter AMP Awards
Entry for annual contest is extended to Tuesday, July 5
Photos: Tiger's 'Air-Ink' debuts in Hong Kong
Tiger Beer, in partnership with Graviky, hosted an event Friday (17 June) showcasing technology that converts carbon-rich soot into usable 'Air-Ink'. Hong Kong street artists, such as Caratoes and Bao Ho, painted murals on the walls of Upper Station Street in Sheung Wan, illustrating the use of the ink to create art to help inspire people to 'uncage the streets'.
The numbers on print, online, mobile and TV: PwC Outlook
Figures and analysis for circulation and advertising across digital, mobile, TV and print in Asia-Pacific from the PwC Global Media & Entertaiment Outlook 2016-2020
Tiger Beer turns (a tiny amount of) air pollution into art
HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.
Melbourne's international film festival helps fan direct film from memory
From Australia: ‘Directed From Memory: Films That Stay With You’ for Melbourne International Film Festival by McCann Melbourne.
McDonald's Hong Kong remembers its past with toys, throwback ads
McDonald’s, in partnership with DDB and Tribal Hong Kong, celebrates the future by honouring its past in a new campaign.
SmarTone asks, when was the last time you smiled?
SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".
CK global fall campaign has a few nods to Asia
Newly launched campaign features some Asian faces. Will it make a difference for the brand in the region?