Is your brand ready for Echo and DingDong?
A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.
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Marie Kondo’s brand of animism sparks genocide for cute commodities
Sam Gaskin of Flamingo Shanghai explores the brand implications of 'Tidying up' author Marie Kondo, who has won adherents for her philosophy of reduced clutter.
China’s sports heroes: Tired, retired, but still getting hired
The Chinese sports system focuses all its efforts on an elite minority instead of encouraging a broad sporting culture. It’s short-sighted and defines success much too narrowly. Brands are making the same mistakes, writes Sam Gaskin of Flamingo.
The cultural insight behind SK-II's viral 'leftover women' ad
When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.
Papi Jiang: A cautionary tale
The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.
In defence of the much-maligned Chinese millennial
Facing challenges such as declining job prospects and inflated housing costs, China's 400 million millennials don't have it easy.
How Korean Snapchat clone Snow has thrived in China
The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.
How Chinese brands are bypassing politicians on gay culture
Tech brands that target younger, urban consumers are leading the way.
China’s one-child policy and the demographic headache it left behind
As China enters unexplored demographic territory, some entrenched cultural ideas will surely have to go.