Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the in-depth analysis media buyers use to measure TV to bear on online spend.
With a wealth of data on bought, owned and earned media at their disposal, clients and agencies must learn to use that information effectively while not coming across like creepy stalkers, according to Roy Tan, managing director for Carat Malaysia.
Roy Tan, MD of Carat Malaysia...
The passing of Steve Jobs has many evaluating his, and Apple's, impact on the world. Roy Tan, CEO of Carat in Malaysia, says Jobs' had a career that encourages everyone to break the laws of averages.
Roy Tan, managing director of Carat Malaysia and muses on the changes social media has wrought on the communications industry.