Pre-creative planning: What it means for Asia
With more brands setting up global or regional hubs In Singapore it might be time for the country to lead the way with new media approaches.
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Digital advertising: Give me utility or get blocked
I skip ads. Almost all the time. If I’m doing it (and I’m in the industry), I really wonder how many ‘normal’ people are similarly rejecting advertising. That question should be of huge interest to us because the road it leads us down is a very important one.