Ron Lee

5G: A realistic look at how it will impact marketing

Though it has been hyped prematurely, the 5G wave is starting to arrive, especially in China. MediaMonks Shanghai's business director and technical director offer a clear-eyed view of the ways it will change digital experiences.

Experiential engagement is worth it for future-focused brands

In-store or community-based retail experiences may not correlate with short-term boosts in sales, but they build valuable long-term loyalty.