7 predictions for mobile marketing in APAC in 2016
Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.
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Five 2017 predictions for mobile marketing in APAC
Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.
Learning the XYZs of mobile
Are we doing enough to build relevant skills and capabilities in mobile advertising?
Mobile marketing: Concentrate on the story, capitalise on the medium
For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.
Economics in the new world of mobile
Since Rakuten bought Viber last week for US$900 million, I’ve been telling myself that I am missing the boat in the new age of mobile business. This morning’s breaking news of the US$16 billion Facebook-Whatsapp deal made me wonder what these companies are thinking and doing.
India’s ‘mobile tree’ is ready for harvest, but where's the investment?
Why doesn't mobile ad spending in the country match up?
The time is now for mobile video
A powerful tool for storytelling
What’s your ‘Goal’ this World Cup season?
Mobile drives engagement at the 2014 FIFA World Cup in Brazil
Social networks 2.0: The rise of the messaging app
Will messaging apps take over social networking?
KPIs vs standards: Mobile marketing in the new world
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Wearable technology: The wife mobile never knew it had
Wearable technology not a replacement to mobile.
How marketing must change in the age of the Internet of Things
Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.
Reading the Mind of the Mobile User
Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to ...
The mobile revolution will not be about technology
Everyone’s an expert on mobile these days – not necessarily on mobile marketing, mind you, but certainly on mobile phones, mobile technology, operating systems, and so on. The recent launch of the ...
Mobile takes Shopping to a New Level
Go to any shopping centre these days and you can see how mobile devices have become an essential part of the retail experience. Mobile technology has changed the way consumers make purchase ...
What is the story in Indonesia?
The news coming out of Indonesia in recent times has been troubling.First there was the report in the Jakarta Post that scammers were cheating people out of their mobile credits, tricking them ...
Why ask permission?
Mobile marketers may find that asking for permission and working with consumers can drastically improve their resultsAs children, we were taught the importance of seeking permission. We’ve been ...
Making the most of mobile
InMobi’s securing of $200 million of funding from SoftBank is a portent of much future growth for the mobile marketing and advertising industry.The investment is a landmark event for the mobile ...
It’s that time of year again: awards season
As we approach the end of the year, it is awards season once more. 4A’s has just given out the Singapore Media Awards, the Festival of Media and Spikes Asia are both upcoming as I write this, and ...
Paying for “free”: why companies like Facebook and Zynga are willing to buy nothing for a lot of money
The recent high-value acquisitions of DrawSomething’s parent company (OMGPOP) by Zynga, and Instagram’s acquisition by Facebook represent a stunning change in the way that software companies think ...
Asia eats data: the growth in mobile data traffic and what it means
There’s no doubting the potential of mobile in Asia. The numbers keep rolling in. Forbes just reported the findings of the latest Cisco Visual Networking Index report, and the numbers are truly ...
Choosing form and function
Reading technology news can be very interesting. Of late, technology news has been dominated by the war of personal devices, as Apple and Samsung locked horns in court, and as device manufacturers ...
Next for print media – integrate, integrate, and integrate
Print publications are getting more and more subscribers for their digital editions, and it is tempting for them to scrap their print editions entirely.
Driving growth and economic development with mobile
The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. Mobile's contribution to national economies in Asia is also significant.
Publishers wield substantial clout, overtake ad networks in US mobile display ad segment
The newly released IDC report, titled _2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares_, reveals some interesting movements in the mobile advertising space in America.
Trailblazers Needed for Mobile Marketing
The mobile marketing situation in Asia continues to evolve. Recently, Warc conducted a study in partnership with the Mobile Marketing Association on behalf of the Festival of Media Asia.
Paving the way to mobile marketing success: understanding the consumer
2012 was a massive year for mobile. China exceeded the 1 billion subscriber mark , with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry ...
Making the Mix: Adding Mobile for Better ROI
As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...
Changing standards for changing times: HTML5 may be the way forward, for the Internet and for mobile browsing
Amazon’s latest ebook reader is the talk of the town – not because of any new or superlative hardware features, but because the Kindle Cloud Reader replicates many of the functions of its ...
When Small Meets Big: The Evolution of Mobile Ad Networks
Today, we see the emergence of new and specialised mobile ad networks, in addition to several large ad networks that already serve more mainstream advertising solutions. As opposed to hosting the ...
Innovation – the key to mobile advertising growth
Google recently reported that mobile ad revenue in Asia Pacific would hit $6.9 billion in 2015. While there is no doubt that market expansion will contribute to this growth, innovation is the key ...
CommunicAsia 2011 – Key Learnings
Last week, the Mobile Marketing Association had the honour of hosting the Mobile Value Added Services (VAS) Strategy tracks on day two and three of CommunicAsia 2011 – the 22nd International ...
Lessons from the Mobile Marketing Association Forum Singapore 2011
For the third year in a row, the Mobile Marketing Association Asia Pacific has hosted the Mobile Marketing Association Forum (MMAF) in Singapore. This year’s Forum ran from 3-5 May 2011, and ...
Let’s get engaged!
We live in a world of plenty. Information and products are available anywhere, anytime at the click of a button. This abundance has brought about a key change in the marketplace: a smarter, more ...
Tell me about it: data protection and privacy, again!
Data protection and privacy are in the spotlight once again, thanks to the recent announcement that the Singapore government is planning to implement data protection laws. This legislature will ...
Retailers should embrace mobile
Adopting mobile technologies will help retailers provide customers the level of information and engagement that they desire in turn achieving their own sales targets.Singapore has been making ...
Protect Your Consumers
One discussion that has been at the top of everyone’s mind is that of privacy in the mobile medium. After the whole fiasco that was the Facebook privacy policy, consumers wonder, is anything ...
How did we do?
It’s time for retrospection and resolutions, a good time to look back at the year that’s passed. At the beginning of 2010, the Mobile Marketing Association made some predictions for the year. As ...
QR Codes – From Japan to the US
What I’ve seen and hope to evangelise is the constant evolution and adoption of how people view the world through their mobile phones. No other medium can boast the kind of innovation that has ...
Through the lens of Augmented Reality
One of the enduring problems of the Information Age, it seems, is how to integrate information with our everyday lives. Mobile phones, particularly smart phones, let anyone carry a great deal of ...
Certification: Relevance & Benefits
Mobile marketing is undeniably the talk of the town among marketers. Marketers, both big and small, are eager to jump onto the mobile bandwagon in an effort to engage their target audience via ...
Immeasurable II
I have said before that there are some things that are not measurable. Creativity and innovation are the hallmarks of the Internet Age (just look around you) but these are, like lightning strikes, ...
Immeasurable
I’ve mentioned the problem of measurement before – how the mobile marketing and advertising industry is struggling because there isn’t a standard way of measuring performance, and how lack of a ...
Mobile marketing: hype or hero?
Why brands and agencies aren’t paying enough attention to mobile marketing, and why they should. It’s almost impossible to avoid hearing about the power and potential of mobile these days. With ...
Mobile Marketing: Tapping Asian Innovation
Despite the fact that we are ten years into the twenty-first century, many people still associate Asia with the past – dusty streets lined with carts, merchants peddling their wares shouting at ...
East vs West
I was recently asked to comment on what I think mobile marketers in the US could learn from their Asian counterparts. While doing my research on the subject, it was interesting to see how, up ...
Case study: The BlackBerry® Storm 9500 smartphone launch
With the recently concluded the Mobile Marketing Association Forum in Asia and another instalment coming up in New York, it has been great to hear about the successes of MMA members and talk ...
Four Insights from the Mobile Marketing Association Forum Asia 2010 (MMAF)
Last week was a hectic but memorable week for many who had attended the Mobile Marketing Association Forum Asia 2010 (MMAF). It happened in Singapore on the 14th and 15th of April, with representa...
Jumping on the Social Networking Bandwagon
Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices. According to industry research, by 2013, more ...
Take two mobile phones and call me in the morning
Mobile telecommunications as a healthcare solution The Asia of today is a far cry from the way it used to be. Despite the recession, many countries are experiencing positive economic growth, ...
How would you like to pay for that – with your phone?
The mobile phone represents the next frontier for payment, after cash and the credit cardIt’s a sign of the times. The latest brainchild of Twitter co-creator Jack Dorsey is a mobile phone based ...
Music with more muscle: The rising wave of digital music
Looking at the number of people who wander through their day with headphones on, it’s easy to take for granted the fact that music is now portable. But portable, mobile music is a relatively ...
Explosive Growth and Opportunities for Social and Mobile
The London Olympic Games are just around the corner and almost 5 billion people are expected to tune in to watch the iconic event . For the first time ever, all the sporting events will live-stream...
Why are Marketers Still Uncomfortable with Mobile Advertising?
Consumers are open and happy with the idea of mobile advertising and it is time for marketers to get on board and figure out exactly where mobile and apps fit into their marketing efforts. ...
Taking a tablet or two: moving computing from the desk to the sofa
It is a bit of a running joke that Moses was the first person in the world to have a tablet – well, he had two, but he broke one. The tablet form is nothing new - tablets far predate paper as ...
Corporate Industry Responsibility – the next step?
Any organism or organisation that grows will have its own growing pains, problems that arise as a result of increasing size and complexity. As with any maturing industry, mobile marketing has come ...
Asia Pacific Leads the Way in Mobile Marketing
The Mobile Marketing Association (MMA) recently announced the winners for its Fifth Annual Global Mobile Marketing Awards. As the MMA representative for Asia Pacific, it was very encouraging for ...
Mobile Advergaming
There's been a lot of hype lately about gaming, advergaming, and the role both play in the mobile marketing value chain. Brands can use mobile games for brand awareness, premium content revenue, ...