Robert Woolfrey

Programmatic: Demystifying the new kid on the block

Programmatic: Demystifying the new kid on the block

How you should stop worrying and learn to love the rise of the machines in ad buying.

Six ways to engage with the mobile entertainment consumer

Six ways to engage with the mobile entertainment consumer

Robert Woolfrey, managing director, SEA, at Millennial Media, shares six practical tips for brands looking to increase their engagement with entertainment-hungry smartphone users.