Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.
From AI cutting time spent on creative work by 81% to building loyalty across 70+ businesses, Naho Kono shares how Rakuten keeps marketing fresh with an agile, personal, and always human-first outlook.
At this tech company, an in-house marketing team means total immersion. Living and breathing the brand every day, it's easier to drive creative harmony across product and customer touchpoints, says GM Gab McKenzie.
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
For Southeast Asia’s biggest online used-car platform, now profitable with revenues up nearly 50% last year, keeping creative close to home is a competitive weapon that gives control, speed and sharper campaigns without playing the cost-cutting game.