Marketing-claim porn
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
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Was Groundhog Day a documentary on Chinese advertising strategy?
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
When planners go bad (or sad), continued
Spotting the hipster planner.
When planners go bad (or sad)
Spotting the potentially dangerous 'intellectual wannabe' planner.
All I really needed to know in adland I learned from my mum
Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.
Lucille Ball understands planning better than planners
What a 1950s TV star can teach today's planners.