The beauty of the publisher co-operative
Are publisher co-operatives the way forward for Asia's fiercely independent publishers fighting for better digital revenues? Rubicon Project’s Rick Mulia thinks so.
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The future of automated advertising
Rubicon Project’s Rick Mulia believes the utopian ideal of a single, unified platform is still a ways off, but we’re getting very close to the ‘omnichannel’ ideal, thanks to automation.
Finding the ‘marketing moment’: It’s all about location
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
Fighting the digital advertising criminals
Rick Mulia at Rubicon Project lays out the critical issue that is ad fraud, and the promising moves being made across the industry to tackle it.