Richard Jiao

BlueFocus Digital to embrace big data and seek emotional link with consumers

BlueFocus Digital to embrace big data and seek emotional link with consumers

CEO Richard Jiao says company is ready to spread its wings and allow clients to soar across the complex digital landscape.

Consumerism and internet word-of-mouth (iWOM)

Consumerism and internet word-of-mouth (iWOM)

As the country's growth engine shifts from manufacturing to consumption iWOM changes the game for brands in China.