How brands can appreciate, celebrate and enhance time
Brands should understand the cultural underpinnings of attitudes toward time, so they can align value propositions to helping consumers build meaningful relationships with it.
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Crisis and opportunity: The role of brands in social resilience
The type of role a brand can adopt during times of crisis must be informed by an understanding of the market and the cultural mindset of its audience.
Convenience stores: From corner store to cornerstone
Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.
Is Chinese masculinity in crisis or an opportunity for brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.