Ignore the mobile age at your peril
Rajat Sethi of Strategic Caravan International offers five recommendations for mobile marketing, and a vision of what putting them all together looks like.
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Management lessons from a David vs Goliath election
A Delhi election inspired Rajat Sethi of Strategic Caravan to list eight important lessons for companies big or small.
Seven loyalty trends to track in 2014
Expect marketing relationships to become more personal and to reflect the individuality of each customer. Are you ready?
Integration within ad agencies: Fact or fiction?
More often than not, 'integration' is a promise unfulfilled. How can we live up to it?
Jury notes from Cannes: Captivate your audience
CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.
Cannes lessons: How Asia can do better in Direct
As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.