5 ways to find the right tone for your brand magazine
Creating a brand magazine begins with understanding your audience.
Choose Campaign site
Come fly with me: Content for airlines
Make your online content ‘first class’ not ‘business class’.
Go viral: Six examples of awesome branded video content
Never before have so many people wanted to be part of a viral outbreak. But when it comes to viral video, success can be elusive. Here's six winning examples and some thoughts on their success.
Instagram for brands
Six ways marketers can be savvy with imagery.
What's all the fuss about Vine?
With Vine, Twitter has made six-second video clips into a new mode of communication. Rachel Everett, partner with White Horse Digital Asia, provides examples of how brands can use this new medium effectively.