Philip Chan

Five things marketers can do to make the most of the year-end shopping frenzy

Five things marketers can do to make the most of the year-end shopping frenzy

With Christmas and New Year looming, Philip Chan, general manager at Google Hong Kong, shares some useful tips to help marketers reap business opportunities from the year-end peak shopping frenzy.

Five things you need to know about marketing in a multi-screen world

Five things you need to know about marketing in a multi-screen world

Philip Chan, general manager of Google Hong Kong, shares insights about how marketers can benefit from understanding cross-platform behaviour.

Five things you can do to achieve measurable advertising results in challenging times

Five things you can do to achieve measurable advertising results in challenging times

Philip Chan, general manager of Google Hong Kong, shares advice on effective advertising with measurable results in challenging economic times.