Why gaming is where the real metaverse opportunities are
Amid recent headlines suggesting that the metaverse is "dead", marketers should reframe their idea of what it is, and where its biggest opportunities have always been – in the gaming space.
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Adland’s Great Resignation doesn’t have to end in Great Regret
There is mounting anecdotal evidence that adland is seeing a rise in ‘boomerangs’ as talent realises the grass is not always greener. Adland must improve the industry’s workplace culture, fulfilment and wellbeing to capitalise.