Orianna Rosa Royle

How authentic do we really want our leaders to be?

How authentic do we really want our leaders to be?

In contrast to calls for leaders to be vulnerable, marketing agency boss Braden Wallake's tearful selfie on LinkedIn was met with criticism and he was dubbed the "crying CEO".

Brands and ads championing women all year round

Brands and ads championing women all year round

Campaign UK made a list of brands doing taboo-smashing marketing outside of International Women's Day.

Amazon becomes first to pass $200bn brand valuation

Amazon becomes first to pass $200bn brand valuation

Tech giant is world's most valuable brand for third year running.

Pernod Ricard awards global travel retail media account to Wavemaker

Pernod Ricard awards global travel retail media account to Wavemaker

Business was previously handled in-house.