The rise of creative consultancies (and how agencies can also be heroes)
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
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Complexity is our shared problem
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
What's next for Asia’s quiet healthcare revolution?
The three key factors driving a revolution in the way healthcare is delivered and perceived—and what it all means for marketers.
Are we representing the voice of the customer, or just stalking them?
A little less time with the data and a little more with the digital consumer goes a long way in building trust.