Noor Azhar

Spikes Academy draws enthusiastic participation for third year

Spikes Academy draws enthusiastic participation for third year

SPIKES ASIA - Now in its third year, the Cheil Worldwide-sponsored Spikes Academy saw another group of very enthusiastic creative students from eight Asian countries come together for two-and-a-half days. Noor Azhar, Spikes Academy tutor, reports.

Old souls, smart tech—the consumer paradox brands can no longer ignore

Old souls, smart tech—the consumer paradox brands can no longer ignore

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.