Nishtha Mehta

The race to drive O2O innovations

The race to drive O2O innovations

CHINA INNOVATION 2014: In the race to drive O2O innovations, it is as important to join the racetrack as it is to be ready to embrace failures. Nishtha Mehta, Executive Consultant/ Trainer/ Head of Mobile Capability, PHD China, explains.

What does the art of courtship have to do with mobile marketing?

What does the art of courtship have to do with mobile marketing?

PHD's Nishtha Mehta takes inspiration from the art of courtship on how to approach mobile marketing and planning.