Nicola Davison

Innovation about a nation

Innovation about a nation

CHINA INNOVATION 2014: Surging digital uptake and social-channel activity have put a new face on China’s reputation. Campaign looks at what drives the new trend.

Consumer values evolve in Japan

Consumer values evolve in Japan

Shared challenges have forged closer links between diverse areas of society and prompted new thinking by brands.

Don’t stop the presses: Print evolves to survive

Don’t stop the presses: Print evolves to survive

While online ads have not made up for the decline in print spend, the medium has evolved from cash cow to status symbol.

Asia's Top 1000 Brands: Ten years of brand building in Asia

Asia's Top 1000 Brands: Ten years of brand building in Asia

The changing fortunes of top performers tell the tale of shifting consumer tastes and customer engagement in the early years of the Asian century.

Adding social to the sales basket

Adding social to the sales basket

The influence of social media is opening up the potential of e-commerce as a branding platform.