Social selling is killing sales
SAP's Nicholas Kontopoulos points out that social selling is a two-way conversation, so please stop spamming him.
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Going dark: Less data, more decisions
Data analytics has hit a plateau, because marketers are not making adequate use of caches of 'dark data' hidden throughout their companies to drive high-level thinking.
How can you measure customer experience?
Experience is personal; much of it is based on emotions. So unfortunately, building satisfying customer experience is not as straightforward as we want it to be.