Niall Hogan

As cookies and IDs are phased out, advertising will be personified

As cookies and IDs are phased out, advertising will be personified

Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.

Open Measurement SDK will unleash mobile app ad spend in Southeast Asia

Open Measurement SDK will unleash mobile app ad spend in Southeast Asia

Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?

Brand safety on a global scale and in real-time

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

Viewability, while crucial, is not enough

Viewability, while crucial, is not enough

P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.