Neil Hudspedth

DIGITAL DOWNLOADED: Put your faith in humankind

DIGITAL DOWNLOADED: Put your faith in humankind

Campaign Asia-Pacific reporter Racheal Lee interviews Neil Hudspeth of Leo Burnett in the above video, while below, Hudspeth advises marketers to engender populism by encouraging people to participate in something fulfilling, fun, worthy or educational.

How to make social media a long term prospect

How to make social media a long term prospect

Neil Hudspedth, regional digital director at Leo Burnett & Arc Asia-Pacific, explains why and how brands should view social media as a great way to invest in human relationships.