McDonald's and Saweetie: The potential of talent with personality
The chief strategy officer for We Are Social on McDonald's partnership with rapper Saweetie.
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Realism is drowning out perfection on social media
With people facing hardships in their lives, there's little desire for having perfection rubbed in our noses on social media.
Brands should navigate private spaces to thrive in an ad-free future
The rise of more discreet, intimate spaces offers an opportunity to talk to people where they're more emotionally engaged and open.
Why more regulation on social media offers opportunities for brands
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
Facebook's pivot to privacy will make data more powerful than ever
The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.