Hong Kong: Preparing for the long term
Marketers focused on value and the importance of saving in an uncertain climate.
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Malaysia: Value takes precedence
Tactical campaigns dominated as consumers gravitated to the best offer.
China: Conscientious growth
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
Cameras: Mobilising the amateurs in Asia
Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.
Sports drink: Widening the appeal across Asia
No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.
Auto brands driving buzz
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
Nokia fights for space in mobile music
Can Nokia's Comes With Music service find a niche in a crowded marketplace?
The evolution for online news
From full-subscription business models to an industry-wide acceptance of hybrids, online news is evolving quickly to keep up with changing consumer tastes.
EA mobile ups its games
SEOUL - Global gaming giant Electronic Arts is planning a string of mobile gaming launches on the back of its US$29 million cash purchase of a South Korean mobile gaming studio.
Feature... Affiliate marketing beckons wary Asia
It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.
All About... Mobile in China
Will the sector's reorganisation benefit advertisers?
Live Issue... Ad production in Asia continues to lag
With online video proving to be one of the big growth areas in advertising and TV still the dominant medium in Asia, it might be expected that video production values would be on the up.
Live Issue... Digital enjoys a year of consolidation
There were few breakthroughs in 2008, but digital still made real progress.