Space Doctors' Maya Madhusoodan and Greenie Lei explore how brands in Asia are transcending conventional approaches, blending symbolism, culture, and thoughtful design to stand out this festive season.
As the Olympics showcase the extraordinary feats of ageing athletes, Space Doctors' Maya Madhusoodan urges brands to connect with this dynamic demographic by creating narratives that celebrate their contributions and dreams.
Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.