Tips for boosting festive retail efforts with social media
With Chinese New Year imminent Twitter's Maya Hari offers three bits of advice for brands wishing to maximise festive seasons.
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Play it again, Sam: The power of video in campaigns
Content, context and continuity are vital ingredients for an engaging video campaign. But how do you make it all gel into something viewers will want to replay and share? Twitter's Maya Hari shares some of the company's insights into successful campaigns.