Matt Von der Muhll

What's holding back online video in Southeast Asia?

What's holding back online video in Southeast Asia?

While online video advertising is on the rise in Southeast Asia, work remains to be done on several issues that could inhibit future growth, writes Matt Von der Muhll, managing director of SpotXchange APAC.

RTB is growing faster than you think in Asia

RTB is growing faster than you think in Asia

TV buyers need to recognise that RTB (real-time bidding) and programmatic buying can drive increased transparency and control over their buys while providing valuable insights.