But WTF is the metaverse, really?
UM's APAC chief strategy officer looks at the concept in six different ways to try to get his head around it—and see what it might eventually mean for APAC marketing.
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The shifting sands of social context
A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.