Rational products, emotional insights
Innovation doesn’t always have to be grand. In fact, the solution in consumer marketing is often small steps, writes Boehringer Ingelheim’s Martina Gripp.
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If brands treat CIIE like a trade show, they've already lost
The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.