Markus Malti

Suiting the messenger

Suiting the messenger

With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.

Best ad formats for acquiring high-quality gamers

Best ad formats for acquiring high-quality gamers

Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.