Mark Sinnock

Judge for Asian Marketing Effectiveness reflects on this year's entries

Judge for Asian Marketing Effectiveness reflects on this year's entries

Mark Sinnock, president, strategy and planning, Ogilvy APAC and Asian Marketing Effectiveness (AME) judge explores his experience on the judging panel and the development of the iconic awards festival.

Here’s a thought: The ad industry still needs big personalities

Here’s a thought: The ad industry still needs big personalities

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.