Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.
The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.
Marion McDonald is MD of strategy and planning, Asia-Pacific at Ogilvy Public Relations Worldwide, based in Hong Kong and has worked on major beauty brands across Asia for over 20 years.