Influencers, advocates and the need for honesty
Growing demand for transparency is leading to higher distrust for influencers in some markets. Where can brands turn?
Choose Campaign site
Big data: The journey into the forest
Big data is only a fragmented breadcrumb trail. If we are to understand, and not simply track correlations in people’s behaviours, marketers need to go beyond the trail, into the forest.
What teens love about Snapchat
Your kids adore Snapchat. If you're thinking of jumping on the trend, you'd better understand why.