Margaret Manning

OPINION: The game's changing for digital marketing

OPINION: The game's changing for digital marketing

Margaret Manning, CEO of Reading Room, warns that digital marketing is no longer about gimmicks. Rather, it is now a seamless part of the consumer's lifestyle and so should be integrated into the marketer's portfolio.

OPINION: I’m having that “lost at sea” sensation again

OPINION: I’m having that “lost at sea” sensation again

Margaret Manning, CEO of the Reading Room, likens today's content explosion to the early days of online when everything was still shiny, new and 'BG' (before Google), and gives tips on surfing the content creation wave.