Marcus Sigurdsson

Mobile health: Technology is not the issue, behaviour is

Mobile health: Technology is not the issue, behaviour is

Writing following the Mobile World Congress, Marcus Sigurdsson of McCann Health reports that when it comes to mobile-driven health apps and services, the technology is ready. But driving actual behaviour change remains a hurdle, which means health communicators have an important role to play.

How Japanese car brands can race past US tariff adversity

How Japanese car brands can race past US tariff adversity

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.