Malcolm Poynton

How Greenpeace needs to modernise its activism to make itself relevant to new audiences

How Greenpeace needs to modernise its activism to make itself relevant to new audiences

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

Tech AI won’t kill creativity, but it might kill the planet

Tech AI won’t kill creativity, but it might kill the planet

A single AI model can emit nearly five times the average lifetime emissions of a car.

It's time for brands to call time on plastic stunts

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.