Acquisitions turn sour when cultures collide
With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?
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Technology can take the pain out of pitching
As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.
Branded content: That’s entertainment
Branded content is diversifying, driven by the realisation that consumers are willing to interact in return for a worthwhile experience.
2014 Marketers' Outlook Survey: A brave new digital world
While marketers are not optimistic about any increase in budgets, they believe exploring new channels such as mobile and social will increase their reach.