Technology can take the pain out of pitching
As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.
Choose Campaign site
Acquisitions turn sour when cultures collide
With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?
2014 Marketers' Outlook Survey: A brave new digital world
While marketers are not optimistic about any increase in budgets, they believe exploring new channels such as mobile and social will increase their reach.
Branded content: That’s entertainment
Branded content is diversifying, driven by the realisation that consumers are willing to interact in return for a worthwhile experience.