How to name a new brand in an age of global business
We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
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Service with a (metallic) smile: Why robots rule the hospitality sector
Novelty gives way to smarter business as more and more hotels embrace automation.
Project Me: crafting a 'personal brand' for career success
It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?
Why brands need to rethink their approach to ‘seniors’
Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.