Book review: Lou Hoffman on 'Tell to Win' by Peter Guber
Lou Hoffman, CEO of The Hoffman Agency, reviews 'Tell to Win' by Peter Guber for Campaign Asia-Pacific.
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Where did Wikileaks founder Julian Assange get his PR degree?
Lou Hoffman, president and global CEO of the Hoffman Agency, shares his views on how Julian Assange, founder of Wikileaks, managed to dominate headlines around the world and what PR and communications professionals can draw from the experience.