Lee Nugent

Why you should adopt a 'tradigital' mindset

Why you should adopt a 'tradigital' mindset

The lines between traditional and digital marketing are now so blurred that we all know that we need to take a more integrated approach to building brands and growing businesses, says Lee Nugent of Text100 APAC.

The talent crunch is real. But perhaps we’re not looking in the right places

The talent crunch is real. But perhaps we’re not looking in the right places

Archetype’s APAC chief Lee Nugent on the many benefits of looking beyond the industry and traditional qualifications to hunt for brilliant talent.