Laurence Green

Physician, heal thyself

Physician, heal thyself

Creative agencies are suffering from a malaise of single-digit margins, ‘at best’. So the time has come to take a dose of the medicine they so readily prescribe to clients.

Delegating cognition, one prompt at a time

Delegating cognition, one prompt at a time

In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.