How the 'humancore' trend on TikTok made me reimagine the role of AI
As the ‘humans being humans’ trend goes viral on TikTok, BBH's Kyle Duckitt explains how marketers can tap into the connection between humancore and AI.
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Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Viagra takes home the Pharma Grand Prix at 2025 Cannes Lions
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
PayPal’s global media account awarded to Publicis Groupe
The move consolidates the media and creative under one agency group.
McCann names Ida Rezvani president, global chief client officer
Rezvani was previously with Publicis Groupe.
New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good
The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.