khairul Annuar

China’s 50th Lei Feng Day PR effort: a hero fades into ignominy

China’s 50th Lei Feng Day PR effort: a hero fades into ignominy

March 5 marked the 50th year of 'Learn from Lei Feng Day', commemorating the life of a soldier in the early 1960s for his selfless devotion to China and the Communist Party. Elaine Seah and Khairul Annuar of Brand Incorporated look at whether the spirit of Lei Feng lives on in modern China.

B2B marketing shouldn’t be caged—but is compliance killing creativity?

B2B marketing shouldn’t be caged—but is compliance killing creativity?

Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.