Kevin Lee

On the trail of scantily clad zombies who like vodka and haircare on Sina Weibo

On the trail of scantily clad zombies who like vodka and haircare on Sina Weibo

Join Kevin Lee, director at Skye Analytics, a division of Skye Media, as he goes zombie hunting on Sina Weibo and uncovers a lair of the automatons, all of whom are suspiciously enamored with the same set of unrelated brands.

Zombie nation: What's the ROI of social media in China?

Zombie nation: What's the ROI of social media in China?

Zombies—automated programs that follow and even post responses on social-media sites—may inflate a brand's sense of its success. Kevin Lee, director at Skye Analytics, a division of Skye Media, explains how to spot zombies and avoid their evil ways to build true online engagement.